INTERNET ART: networks, performative programming, and web as context

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NOTES ON THE CURT CLONINGER ARTICLE – “commodify your consumption”

Curt Cloninger

“Commodify Your Consumption: Tactical Surfing / Wakes of Resistance”

Applying DeCerteau’s ideas to the notion of artistic surfing


Key ideas defined:

MICHEL DECERTEAU – The Practice of Everyday Life

  • Theories of “production” and “consumption” concerning activities of every day life
  • The “everyday” is repetitive and unconscious
  • how were the “users/consumers” modulating institutional input in the practice of their lives?

Strategy (production) – exercised by power structures, institutions, “producers”

Tactics (consumption) – used by consumers to navigate in environments (created by strategies / producers)


“Artistic Surfing”   – group blogging, internet surf clubs, artists surfing the net intuitively to collect trash, recontextualizing it, grouping it together, compare & contrast, remixing, reposting, dj-ing

-The products of surfing are not discreet pieces of media (relationship to marketable?)

-Vannevar Bush’s memex paths

-Relationship to appropriation art – sculpture of Duchamp, Joseph Cornell, George Brecht, Haim Steinbach (look ’em up!)

-Artistic surfers compel viewers to re-enact the way in which they’re made – serve to teach by showing


Cloninger’s continuum between production & consumption


2.Protester opposes corporate production, but produces its own spectacle

3. “Tactical Media” Artist

4. Remix Artist

5. Artistic Web Surfer (reconstitutes found source material as the trace of a

surfed path through the web)

6. Theorist (remixes in form of ideas)

7. Anarchist Drifter (wanders in order to reconstitute space)

8. de Certeau-ian User/consumer



“tactical media” – (can be forms of institutional strategic production) – their tactical “use” (sometimes theatrical) attempts to constitute a form of “resistance” – media activism to critique the dominant politcal / economic order – the “producers”

“deep” net art – net art made by programmers/coders/hackers who attempt to modulate the network by opening up its hood and tweaking it down toward its protocological core.

“surface” net art – Surface net art is net art made by artistic net surfers who attempt to modulate the network by staying on the surface of the network and tweaking in amongst the images, animations, videos, human languages, and other readymade media that travel across its surface – “passive culture jamming”

“resistance” – Agency not to be controlled by the STRATEGIES of producers. Reactionary, defined by negation


The Good and The Bad

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Good: Websites like Hulu and Netflix are really helpful when feeling nostalgic and wanting to watch current television and movies alike. The was marketed to be and remain free.

Bad: It slowly began to charge customers for watching certain shows and then advertising for upgrades while limiting the shows allowed for continued free viewing.


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The good, the bad, and the Ky Guy.


Youtube I find is a great source of art especially since it allows people to post nearly anything they want to be seen by anyone who wants to view it. It is a great website that can even be used as a career by artists who want to entertain, explore, or simply show the world their art. Below is one of my favorite videos off Youtube. Enjoy.



Memes are great for a quick chuckle or statement, however I feel that when a meme becomes so over used that it sort of loses its interesting qualities and becomes highly derivative. This meme is almost as bad and common as Rick Rolling nowadays.

And now for the Ky Guy himself.


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Bloggity Blawg Blog


Hi, names Jordan and That’s my face^^^^^^. Don’t get confused by the username.

Something I enjoy is watching people be ridiculous on YouTube. Example:

I enjoy this satirical take of the sorority letter that came out awhile ago as Michael Shannon reads it. His performance is that of comedic gold and it reminds me that people need to be more light-hearted about most if not everything.

Thing I hate on the internet art related is this:


This guy was created to show what we as humans would need to look like in order to live from car crashes. Honestly its just unsettling. Its the most recent thing I have to not enjoy from the internet.

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The Good… and The Bad

The Good

My favorite place to get my online news/spend hours browsing is I think VICE does an amazing job of mixing serious and important world news with trivial and humorous information that you can talk to your friends about at dinner parties to seem interesting… such as this article on KFC’s new sunscreen that smells like fried chicken.


The Bad

Pinterest. I love Pinterest, and use Pinterest regularly for recipes, decorating ideas, etc. However, the user interface is less than ideal. I have used Pinterest for marketing for the company I used to work for, and have seen firsthand how painstaking it is to make sure all links and shopping sites are linked to the images correctly. It is too easy for the actual information to get lost in translation. It is also difficult to make sure that the sizes of the images you are using are showing up on feeds the way you want them to.